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Article: 2385

Company setupAdvertising

Meydan Free Zone logo
JurisdictionMeydan Free Zone
Service
Short description

This company can engage in advertising services including the creation and realization of advertising campaigns, conducting marketing campaigns and other advertising services aimed at attracting and retaining customers, digital marketing, public relations consultancy, publications of brochures and leaflets, online marketing services, direct marketing, social media services, sales promotion, online advertising, publicity, digital media management, social media consultancy, operating as an advertising agency, providing aerial advertising services, preparing promotional gifts, distribution of advertising materials and samples, advertisement designing and producing, billboards advertising, newspaper advertisements, conducting advertising researches and consultancies, marketing natural gas technology, marketing sports events, promoting foreign securities, promoting securities and financial products, and advertising services via websites.

About the company's activities

Types of activities

For setup of a company in Meydan Free Zone in the field of advertising, the following group of business activity has been chosen:

  • Advertising (group 731):
    • 7310,00 - Advertising;
    • 7310,01 - Creation And Realization Of Advertising Campaigns;
    • 7310,02 - Conducting Marketing Campaigns And Other Advertising Services Aimed At Attracting And Retaining Customers;
    • 7310,11 - Digital Marketing;
    • 7310,12 - Public Relations Consultancy; 
    • 7310,13 - Publications Of Brochures & Leaflets; 
    • 7310,14 - Online Marketing Services; 
    • 7310,15 - Direct Marketing; 
    • 7310,16 - Social Media Services;
    • 7310,17 - Sales Promotion; 
    • 7310,18 - Online Advertising; 
    • 7310,19 - Publicity;
    • 7310,20 - Digital Media Management; 
    • 7310,21 - Social Media Consultancy;
    • 7310,87 - Advertising Agency; 
    • 7310,88 - Aerial Advertising Services;
    • 7310,89 - Promotional Gifts Preparing; 
    • 7310,90 - Distribution Of Advertising Materials & Samples;
    • 7310,91 - Advertisement Designing & Producing;
    • 7310,92 - Billboards Advertising;
    • 7310,93 - Newspaper Advertisements; 
    • 7310,94 - Advertising Researches & Consultancies; 
    • 7310,95 - Natural Gas Technology Marketing;
    • 7310,96 - Sports Events Marketing;
    • 7310,97 - Foreign Securities Promotion; 
    • 7310,98 - Securities & Financial Products Promotion;
    • 7310,99 - Advertising Services Via Websites.

The company can choose up to three groups of business activities under one license without additional fees.

Additional External Regulator Approvals

No additional approval is required in order to complete the registration process of the company conducting this group of business activities.

Share Capital Requirements

There is no minimum share capital requirement for Meydan FZ companies.
If the shareholder plans to obtain an investor visa, the shareholder's share in the share capital should be at least AED 50,000.

Company name requirments
  • May contain the name of a shareholder
  • Must not violate the country laws or contain words that are obscene, indecent or generally offensive
  • Must not contain the names of Allah, Buddha or God, or any other religious terminology
  • Must not be identical or similar to local/global brands or registered trademarks
  • Must not contain geographical names, such as the names of emirates, cities, countries and other landmarks
  • Must not contain the names of local/international religious, political or governmental organizations
  • Must not be identical to the names of multinational companies (companies with a website and branches in at least two other countries)
  • Must correspond to the company’s business activities
Bank Account

Entrepreneurs can open corporate accounts in traditional banks with physical branches, as well as in digital banks and payment systems.

When choosing a bank to open a corporate account, consider the following: service level, fees, available currencies, online banking performance, bank reputation, as well as other conditions that may be important for your business.

Successfully opening a corporate bank account requires a well-prepared documentation package, which may vary depending on the specific requirements of each bank. Documents submitted incorrectly or incompletely may negatively affect the bank's final decision in processing the application.

About Jurisdiction

Name and Description
  • Title: Meydan Free Zone
  • Description:

    Meydan Free Zone is a free economic zone (free zone) established in 2009 in the Emirate of Dubai, UAE. Designed to support and foster the growth of companies in trade, technology, and consulting, Meydan Free Zone offers a modern and innovative environment for entrepreneurs, startups, and international businesses.

    The free zone provides a unique business ecosystem with state-of-the-art infrastructure, including fully equipped offices, coworking spaces, and meeting facilities. Meydan Free Zone supports companies across various sectors, such as e-commerce, consulting, finance, logistics, creative industries, and technology, ensuring optimal conditions for growth and expansion. Businesses registered in Meydan Free Zone are permitted to operate both within the free zone and beyond the UAE.

    Meydan Free Zone issues the following types of business licenses:

    • Commercial (wholesale and retail trade)
    • Professional (service provision)
    • Media

    With its strategic location in the heart of Dubai and access to key transportation networks, Meydan Free Zone has become an attractive choice for businesses focused on growth and global outreach. Its modern facilities, support for startups, and opportunities for expansion provide the ideal foundation for success in one of the world's leading business hubs.

Tax regime and income management

  • The UAE has several taxes and fees that regulate the financial activities of both legal entities and individuals. Below are the main ones.

    1. Value Added Tax (VAT)

      • Since January 1, 2018, the UAE has implemented a VAT rate of 5%, which applies to most goods and services and is charged to companies operating within the country, except for those registered in designated zones.

      • A Designated Zone is a territory within a free zone that is treated as outside the UAE for tax purposes, allowing goods to be exempt from taxation, provided certain criteria are met. The main taxation rules in Designated Zones are as follows:

        • The Designated Zones are listed in the Cabinet Decision to Federal Decree-Law No. (8) of 2017 on Value Added Tax (VAT).

        • Goods moved between or within Designated Zones are not subject to tax.

        • The export and import of goods between a Designated Zone and a foreign company are also not subject to tax.

      • For local companies and those registered in Non-Designated Zones (free zones not included in the Designated Zones list), the standard tax rules set forth in the Federal Decree-Law on VAT apply.

        • Companies with an annual turnover exceeding AED 375,000 are required to register with the Federal Tax Authority (FTA) as VAT taxpayers.

        • Companies with a turnover between AED 187,500 and AED 375,000 may register on a voluntary basis.

        • Companies can offset VAT paid on purchases of goods and services (input VAT) against the VAT they collect on sales (output VAT), shifting the tax burden to the final consumer.

        • Some goods and services may be exempt from VAT or taxed at a 0% rate, such as international transportation, educational, and medical services.

    2. Corporate Tax

      • As of June 1, 2023, the UAE has introduced a corporate tax at a rate of 9%, levied on the taxable net profit of companies with income exceeding AED 375,000.

      • A 0% rate is applied to taxable income not exceeding AED 375,000.

      • Charitable, non-profit organizations and medical institutions are fully exempt from corporate tax.

    3. Excise Tax

      • Since October 1, 2017, the UAE has introduced an excise tax aimed at reducing the consumption of harmful products and funding healthcare initiatives. The tax applies to alcohol, tobacco products, and beverages containing added sugar, including energy drinks and carbonated beverages.Excise tax rates vary depending on the product category:

        • 50% on carbonated drinks (excluding mineral water)

        • 100% on tobacco products

        • 100% on energy drinks

        • 100% on electronic smoking devices and liquids used for them

        • 50% on products containing added sugar or sweeteners.

      • Companies dealing with excise goods must register with the Federal Tax Authority (FTA), submit monthly declarations, and maintain records. Excise tax is paid upon the import, production, or release of goods for consumption in the UAE.

    4. Customs Duties

      • Custom duties in the UAE are applied to most imported goods at a standard rate of 5% of the cost, insurance, and freight (CIF). Exceptions include certain categories of goods, such as medicines and food products, which may be exempt from duties or subject to a reduced rate.

      • Goods imported into UAE free zones are generally not subject to customs duties as long as they remain within these zones. However, when such goods are transferred to the UAE mainland, standard duties apply.

    5. Personal Income Tax

      • In the UAE, personal income is not subject to taxation.

      • UAE citizens and residents are exempt from paying taxes on their personal income, including salaries, interest, dividends, inheritances, gifts, luxury goods, and capital gains.

    6. Local Taxes and Fees

      • Individual emirates may impose specific local taxes and fees in line with their economic and social needs. These taxes and fees are aimed at supporting public services and implementing infrastructure projects.

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