The UAE e-commerce market reached USD 8.8 billion in 2024 and is projected to grow to USD 13 billion by 2029. The UAE ranks first in the MENA region for internet penetration (over 99%) and digital payment adoption. More than 95% of the adult population makes online purchases.

The standard UAE customs duty is 5% of a good’s customs value, calculated on a CIF basis (cost of the goods plus insurance plus freight), and applies to most goods imported from outside the GCC Customs Union.