HomeBusiness setup - Dubai Department of Economy and Tourism - Branding Services

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Local Service Company Setup (LLC)Branding Services

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Dubai Department of Economy and Tourism logo
JurisdictionDubai Department of Economy and Tourism
Service
Short description

This company can engage in conducting branding and corporate identity services, involving defining the brand strategy for corporations to enable them present themselves to the public, also articulating the visual identity and expression of the corporation, which might be manifested in the company name, logo, slogan. Such elements play significant roles in the way an organization presents itself to both internal and external stakeholders.

About the company's activities
Types of activities
  • For setup of a local company in Dubai in the field of branding services, the following business activity has been chosen:

    • Branding Services (7320005). Includes firms specialized in conducting branding and corporate identity services, involving defining the brand strategy for corporations to enable them present themselves to the public, also articulating the visual identity and expression of the corporation, which might be manifested in the company name, logo, slogan. Such elements play significant roles in the way an organization presents itself to both internal and external stakeholders.

    The company can choose up to 10 types of business activities from the "Promotion Services" activity group within a single сommercial license.

Additional External Regulator Approvals

As part of the company registration process with this business activity, no additional approvals are required.

Share Capital Requirements

There is no requirement for a minimum share capital for local companies in Dubai with this business activity, its contribution is optional.
If the shareholder plans to obtain an investor visa, the shareholder's share in the share capital should be at least AED 48,000.

Company Name Requirements
  • Must not be identical or similar to local/global brands or registered trademarks
  • Must not contain the names of local/international religious, political or governmental organizations
  • Must not contain the names of Allah or God, or any other religious terminology
  • Must not violate the UAE laws or contain words that are obscene, indecent or generally offensive
  • May contain the name of a shareholder
  • Must correspond to the company’s business activities
Bank Account

Entrepreneurs can open corporate accounts in traditional banks with physical branches, as well as in digital banks and payment systems.

When choosing a bank to open a corporate account, consider the following: service level, fees, available currencies, online banking performance, bank reputation, as well as other conditions that may be important for your business.

Successfully opening a corporate bank account requires a well-prepared documentation package, which may vary depending on the specific requirements of each bank. Documents submitted incorrectly or incompletely may negatively affect the bank's final decision in processing the application.

About Jurisdiction
Name and Description
  • Title: Dubai Department of Economy and Tourism
  • Description:

    Mainland in the UAE refers to the main land territory of the country, encompassing all seven emirates: Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah. All business activities in this territory are governed by federal and local laws, ensuring transparent and stable conditions for conducting business. A company registered on the Mainland in any of the emirates gains local company status, enabling it to operate both within the UAE and internationally, collaborate with local and foreign partners, and participate in government tenders and projects.

    In Dubai, Mainland companies are registered through the Department of Economy and Tourism (DET), which oversees the registration and licensing processes. With Dubai's advanced infrastructure and advantageous geographic location, the Mainland becomes an ideal platform for companies aiming to grow and strengthen their positions in the Middle East, Africa, and South Asia markets.

    DET issues the following types of business licenses:

    • Commercial (wholesale and retail trade)
    • Professional (provision of services)
    • Industrial (manufacturing)

    The combination of transparent legal regulations, a strategically advantageous location, and advanced infrastructure makes the Mainland an ideal environment for businesses striving for long-term success and a strong market presence. These advantages allow companies to collaborate effectively with partners, expand their client base, and leverage access to key economic centers in the region, fostering sustainable growth and enhancing competitiveness on the international stage.

Advantages

The DET company registration provides various benefits and opportunities for entrepreneurs:

  • High status and reputation. Registering a business in Mainland ensures a high level of trust from government authorities, banks, and international partners due to its strict regulatory standards, compliance, and transparency in business processes.
  • Access to local and global markets. Local companies can coduct business both within the UAE and internationally. This helps to expand business, create and strengthen partnerships and and enables interaction with clients and partners worldwide.
  • Strategic location. Dubai Mainland encompasses the entire mainland territory of the emirate of Dubai, providing companies with direct access to the region's key business and transportation hubs. Proximity to international airports, seaports, and major business centers ensures efficient logistics and high mobility, making Mainland an attractive choice for companies focused on local growth and global expansion.
  • Full profit control. DET enables foreign entrepreneurs to retain 100% ownership of their company, granting full control over profits and unrestricted capital repatriation outside the UAE. This fosters an optimal environment for strategic financial planning and efficient business management, free from limitations on economic activities. For certain activities, a local Emirati partner or a Local Service Agent (LSA) may be required.
  • Wide range of business activities. DET offers an extensive list of business activities, enabling entrepreneurs to develop projects in various industries, including trade, logistics, manufacturing, construction, agriculture, and more.
  • Participation in government tenders. Local companies have the right to participate in government tenders and secure long-term contracts for major projects, enhancing financial stability and driving business growth.
  • Infrastructure. Dubai Mainland provides access to diverse and modern infrastructure, including office spaces, retail and warehouse facilities, industrial zones, and commercial buildings. Local companies enjoy complete flexibility in choosing locations for renting or purchasing real estate, allowing them to tailor office and production sites to their specific business needs.
Offices/Premises
  • Various property options are available in Dubai Mainland for rent and purchase, provided upon preliminary request and subject to availability:
    1. Coworking spaces. Workspaces in modern coworking spaces, ideal for startups, freelancers, and small teams. These spaces provide the necessary infrastructure for comfortable work, including high-speed internet, meeting rooms, and networking areas.
    2. Private Offices. Office spaces of various sizes, ranging from small rooms to spacious office blocks suitable for medium and large companies.
    3. Commercial Premises and Buildings. Fully equipped premises and buildings designed for restaurants, hotels, medical clinics, schools, and other establishments.
    4. Retail Spaces. Retail premises located in busy areas or shopping centers, intended for various purposes.
    5. Warehouses. Modern warehouses of various sizes that meet high standards for storing goods. These premises can be either empty or equipped for sorting, processing, and long-term storage of products.
    6. Industrial Facilities. Specialized buildings intended for industrial production, including manufacturing units, workshops, and premises equipped with special-purpose equipment.
    7. Land Plots. Plots intended for the construction of commercial properties, warehouses, manufacturing facilities, or other business projects.
    8. Showrooms. Spaces with large display windows, perfectly suited for showcasing products, including cars, furniture, equipment, or other large goods.
    9. Staff Accomodation. Comfortable living spaces located near business areas, designed for the accommodation of employees.
Tax Regime and Profit Management

The UAE imposes a variety of taxes and fees that regulate the financial activities of both legal entities and individuals. Below are the main ones:

  1. Value Added Tax (VAT):
    • Since January 1, 2018, the UAE has implemented a VAT rate of 5%, which applies to most goods and services and is charged to companies operating within the country, except for those registered in designated zones.
    • A Designated Zone is a territory within a free zone that is treated as outside the UAE for tax purposes, allowing goods to be exempt from taxation, provided certain criteria are met. The main taxation rules in Designated Zones are:
      • Designated Zones are listed in the Cabinet Decision to Federal Decree-Law No. (8) of 2017 on Value Added Tax (VAT).
      • Goods tranferred between or within Designated Zones are not subject to VAT.
      • The export and import of goods between a Designated Zone and a foreign company are also VAT-exempt.
    • For local companies and those registered in Non-Designated Zones (free zones not included in the Designated Zones list), the standard tax rules set forth in the Federal Decree-Law on VAT apply.
      • Companies with an annual turnover exceeding AED 375,000 are required to register with the Federal Tax Authority (FTA) as VAT taxpayers.
      • Companies with a turnover between AED 187,500 and AED 375,000 may register on a voluntary basis.
      • Companies can offset VAT paid on purchases of goods and services (input VAT) against the VAT they collect on sales (output VAT), shifting the tax burden to the final consumer.
      • Some goods and services may be exempt from VAT or taxed at a 0% rate, such as international transportation, educational, and medical services.
  2. Corporate Tax:
    • As of June 1, 2023, the UAE has introduced a corporate tax at a rate of 9%, levied on the taxable net profit of companies with income exceeding AED 375,000.
    • A 0% rate is applied to taxable income not exceeding AED 375,000.
    • Charitable, non-profit organizations and medical institutions are fully exempt from corporate tax.
  3. Excise Tax:
    • Since October 1, 2017, the UAE has introduced an excise tax aimed at reducing the consumption of harmful products and funding healthcare initiatives.
    • The tax applies to alcohol, tobacco products, and beverages containing added sugar, including energy and carbonated beverages.
    • Excise tax rates vary by product category:
      • 50% on carbonated drinks (excluding mineral water)
      • 100% on tobacco products
      • 100% on energy drinks
      • 100% on electronic smoking devices and related liquids
      • 50% on products containing added sugar or sweeteners.
    • Companies dealing with excise goods must register with the Federal Tax Authority (FTA), submit monthly declarations, and maintain records. Excise tax is paid upon the import, production, or release of goods for consumption in the UAE.
  4. Customs Duties:
    • Custom duties in the UAE are applied to most imported goods at a standard rate of 5% of the cost, insurance, and freight (CIF). Some product categories, such as pharmaceuticals and food items, may be exempt from duties or subject to reduced rates.
    • Goods imported into the UAE's free zones are generally not subject to customs duties as long as they remain within these zones. However, once such goods are moved to the UAE mainland, standard duties apply.
  5. Personal Income Tax:
    • In the UAE, personal income is not subject to taxation.
    • UAE citizens and residents are exempt from paying taxes on their personal income, including salaries, interest, dividends, inheritances, gifts, luxury goods, and capital gains.
  6. Other Local Taxes and Fees:
    • Individual emirates may impose specific local taxes and fees in line with their economic and social needs.
    • These taxes and fees are aimed at supporting public services and implementing infrastructure projects.
Resident Visas

Dubai Mainland offers the following main types of UAE resident visas for foreign investors and company employees:

  • Golden Visa:
    • Issued to top executives with a monthly salary of more than AED 30,000, as well as to investors with investments of at least AED 2,000,000 in a company or property.
    • Allows managing a business, living, and working in the UAE.
    • Grants the right to sponsor family visas.
    • Valid for ten years.
  • Investor Visa:
    • Issued to foreign investors and entrepreneurs who invest in or acquire companies.
    • Allows for business management, living, and working in the UAE.
    • Grants the right to sponsor family visas.
    • Valid for two years but can be canceled if the investor is absent from the UAE for more than six months.
  • Employment Visa:
    • Issued by the company for its foreign employees.
    • Permits residency and employment in the UAE.
    • Depending on the job position, education and specialization may need to be verified.
    • Valid for two years but can be canceled if the employee is absent from the UAE for more than six months.
    • Can be renewed alongside the employment contract.
  • Dependent Visa (for family members and domestic staff):
    • Issued to the sponsor's family members and accompanying domestic staff (nannies, housekeepers, caregivers, etc.).
    • Permits residency in the UAE.
    • Valid for two years.

Order service directly at DET (Dubai)

Total:

Order the support of an authorized platform partner

Plan:
Standard
Premium
Total:

Order services directly through DET (Dubai)

With the assistance of our platform manager, who will provide you with service instructions, arrange meetings with DET (Dubai) representatives, and assist in coordination

  • Direct access without intermediaries
  • No additional fees
  • No commissions

Choose our "Standard" plan

Receive expert guidance from an authorized consultant who will manage the entire process of obtaining DET (Dubai) services

  • Time-saving
  • Predictable outcomes
  • Personal expert assistance
  • Business-class transportation to service locations
  • Minimal involvement required

Opt for our "Premium" plan for top-tier expert guidance

An elite consultant will oversee the process of obtaining DET (Dubai) services, ensuring a seamless experience

  • VIP airport reception in Dubai for one person
  • Premium-class airport-hotel-airport transfers
  • Expedited VIP procedures
  • Guaranteed results
  • Personal expert available 24/7
  • Premium-class transportation to service locations
  • Minimal involvement required
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